REACH A YEARS WORTH OF CUSTOMERS IN THREE DAYS
EXHIBITION AS A TOOL
The international exhibition of equipment for milk and dairy production DairyTech is a marketing tool that allows you to reach the maximum target audience in a short time and comprehensively achieve the company's business goals.
Exhibition opportunities as a tool:
- Holding face-to-face meetings with decision makers. 72% of DairyTech visitors are decision makers in their companies.
- Demonstration of products and novelties. Thanks to the visual equipment presentation, purchasing decisions are made faster.
- Access to the target audience on a single platform. There is no need to look for meetings with customers in different places and at different times, they will come to you themselves.
- Acquiring information about customers behavior and market trends. At the exhibition, you can get significant information about the current commercial requests of potential customers, make a competitive analysis, get instant feedback from buyers regarding your equipment and find out what is the key argument when making a decision on purchasing equipment.
In 2025, DairyTech will be held from January 21 to 23 at the Crocus Expo, Pavilion 3, Hall 14.
ADDITIONAL MARKETING OPPORTUNITIES
DairyTech exhibition offers additional opportunities to get the maximum effect from participation in the event.
Advertising opportunities
Advertising during the exhibition days is the best tool to attract attention to your stand. Onsite advertising is available both outside and inside the Pavilion 3, where the exhibition takes place.
Sponsorship opportunities
Exhibition sponsorship opportunities are a powerful tool for promoting your company online and offline. Wide coverage helps to distinguish your brand from competitors.
WHO WOULD BENEFIT FROM PARTICIPATING?
Participation in DairyTech 2025 will be useful for:
- Manufacturers and suppliers of equipment for dairy market
- Manufacturers and suppliers of ingredients for dairy products & drinks
- Manufacturers and suppliers of packaging equipment & ready packaging
- Manufacturers and suppliers of bottling equipment
- Developers of the technologies that are used at dairy enterprises
- Service providers for dairy enterprises
Exhibitors showcase their products in 14 sections of the exhibition.
163 companies from 12 countries participated in DairyTech 2024.
More about DairyTech sectors >>>
EXHIBITION ADVANTAGES
QUALIFIED AND UNIQUE VISITOR AUDIENCE
Every year DairyTech is visited by more than 4,000 specialists from 74 regions of Russia and 23 countries of the world.
*DairyTech 2024 statistics
Business owners, CEOs and senior managers (24%), division managers and heads of department (28%), line managers and supervisors (14) as well as managers and specialists (32%) visit DairyTech.
- 72% of visitors make purchasing decisions in their companies
- 58% of visitors came to the exhibition to find new products and services for their business
- 62% of visitors came to the exhibition to find new suppliers and business partners
- 51% of visiting specialists visit only DairyTech among related exhibitions
- 31% of visitors have a purchasing budget of more than 50 million rubles.
HIGH COMMERCIAL POTENTIAL OF PARTICIPATION
The main purpose of visiting the exhibition is to find new products and services – 71%, while 59% of visitors come to find new suppliers and business partners.
What is visitors’ product of interest?
The results of surveys of DairyTech 2024 exhibitors say that:
-
71% supported the company's image;
-
69% of participants found new customers for their business;
-
64% met with current customers/partners;
-
51% increased brand awareness of the product/service;
-
19% presented a new product / service;
-
17% studied the demand for a new product / service;
-
10% entered a new market;
-
6% attracted investment;
-
4% found a distributor / expanded dealer network.
OPPORTUNITY TO ENTER NEW MARKETS
DairyTech visitors come from 23 countries and 74 regions of Russia.
Such territorial diversity opens up new opportunities for entering new geographic markets.
TOP-10 REGIONS:
- Leningrad region
- Nizhny Novgorod region
- Voronezh region
- Republic of Tatarstan
- Krasnodar region
- Sverdlovsk region
- Tula region
- Lipetsk region
- Bryansk region
- Altai region
TOP-5 COUNTRIES:
- Belarus
- Kazakhstan
- Turkey
- China
- Italy
*DairyTech 2024 statistics