Rebranded DairyTech 2020 a resounding success

Russia’s only international trade show presenting the full range of equipment for milk processing and dairy production was a huge success in 2020.

The show was attended by 9% more dairy industry professionals than in 2019. In total, DairyTech welcomed 5,442 professionals from across 76 regions of Russia and 38 different countries. Many visitors came from key milk processing regions such as the Moscow, Leningrad and Voronezh regions, the Republic of Tatarstan, Krasnodar, Udmurtia and Altai. They represented leading companies such as Wimm-Bill-Dann, Danone, Hohland Russland, Milkom, the Voronezh Dairy Plant, and producers from far-off regions such as Amurskaya, Kamchatka and Yakutia.

производстве молока и молочной продукции DairyTech 2020

The exhibition was also attended by leading distributors, accounting for 20% of visitors. Manufacturers came to discover the latest equipment and materials for cheese production, around 12% of visitors, including Wimm-Bill-Dann, Cheese Starodubsky, Savensia, Savushkin Product, Kiprino, Sarmich Cheese Factory, as well as regional manufacturers Dairy Factory Giaginsky, Tula Dairy Factory and others. The exhibition was also attended by beginner cheese makers in search of new opportunities for developing production.

The show took up 10,000m2 across sectors covering the full cycle of milk processing and milk production, from milking equipment to final packaging.

производства молочной продукции выставка DairyTech

DairyTech featured over 200 leading Russian and international manufacturers and distributors from 12 countries including France, Italy, Germany, Denmark, the Netherlands, Poland, China, and Turkey. 60 of which were new to the show this year presenting equipment for producing dairy products and cheeses, lines for filling and packaging dairy products, as well as components and materials.
For exhibitors, DairyTech is an opportunity to present the latest products to a professional audience and helps them assess the relevance and competitiveness of their offers through direct contact with technologists, engineers, and distributors.

упаковка молочных продуктов выставка DairyTech

DMP, which develops and implements integrated tech solutions, noted that DairyTech is one of the most important events of the year, allowing them to discuss with existing and new partners methods for increasing production efficiency by implementing effective technological solutions.

General Sponsor SIG Combibloc prepared samples of innovative sustainable packaging such as award-winning SIGNIA, ECOPLUS and SIGNATURE. Among new products, SIG introduced combiblocMidi / combifitMidi, combidome and combiSmile.

Regular exhibitor Prom-Pak increased its stand size and presented a wide range of gable top packages and aseptic filling equipment. The company met with existing customers, and entered into agreements with new companies from Mongolia, Azerbaijan, Kyrgyzstan and Kazakhstan.

Galdi presented the latest generation Galdi RG270 SDUC filling machine. Over the four days, they held negotiations with over 50 companies from Russia, Uzbekistan, Kyrgyzstan, and Ukraine.

TAURAS-FENIX presented four models of filling and packaging equipment. During the show, they received over 200 applications for equipment.

DairyTech 2020’s business programme

12 different conferences, seminars, workshops, round tables and presentations were held at DairyTech 2020 covering the most pressing issues to manufacturers, processors and suppliers. The events welcomed over 85 expert speakers and attracted over 1,000 professionals – 20% of visitors.

молочная промышленность выставка DairyTech

Popular sessions included those covering the Mercury system and digital marking, launching new products, the healthy living sector and environmental regulations, the cheese market in Russia and globally, law enforcement practices and technical regulations.

Speakers included representatives of Russia’s top four milk processors: Danone, Wimm-Bill-Dann, Komos Group, and Molvest, as well as Savushkin Product (Santa Impex Brest), a major importer. We also heard from retailers X5 Retail Group, Perekrestok, AUCHAN, Globus, and for the first time, consultancy firms Euromonitor International, Nielsen Russia, Deloitte, and Streda Consulting.

Special guests on Day 1’s plenary session ‘Growth Points, New Products and Technologies in the Dairy Industry’ were Olga Abramova, Minister of Agriculture of Udmurtia, and Artem Belov, General Director of Soyuzmoloko.

At the session, Alexander Krivolapov, General Director of Tetra Pak in Russia, Ukraine, Belarus, Central Asia and the Caucasus, shared his forecasts for industry development in the coming years. According to Mr Krivolapov, special attention will be paid to creating a low-carbon and closed-loop economy, as well as reducing the environmental impact of production.

This approach correlates with consumer trends: Dina Epifanova, Head of Corporate Responsibility and Sustainable Development at Tetra Pak in Russia, Belarus, Ukraine, Central Asia, the Caucasus and Southeast Europe, notes that the number of consumers who choose sustainable products and packaging is growing rapidly.

Tetra Pak experts emphasised that this is an excellent opportunity for retailers to begin to formulate a competitive offer and create a customised product that interests consumers.

Summing up the event, moderator Artyom Belov, noted: “We discussed all the key challenges the dairy industry can expect in 2020. We talked about technology, demand, efficiency, expertise, changing consumer preferences, and competition from alternative products. We managed to cover all these topics and communicate meaningfully on how the dairy industry will develop.”

19 February saw the plenary session ‘Healthy living and sustainability as part of the strategy of dairy enterprises: new products and successful implementations,’ with speaker Norman Gierow, Marketing Director for Europe at SIG Combibloc.

Mr. Gierow commented, “Today, 86% of Russian consumers are willing to pay more for sustainable products, but only 14% believe they’re easy to find on shop shelves. So there’s an imbalance - many are ready, but few know how to find these products.”

The following day, the Cheese Conference took place, with special guest Gregory Rose, expert on technologies and ingredients for cheese making at Chr. Hansen.

DairyTech 2020 took place with support from the Ministry of Agriculture of the Russian Federation, Rosselkhoznadzor, National Union of Milk Producers, Rospotrebnadzor in the Moscow Region, the Eurasian Economic Commission, and industry union Soyuzmoloko. The General Sponsor was SIG Combiblock, and the Strategic Sponsor was Tetra Pak.

Join DairyTech 2021

In 2021, DairyTech will take place from 26-29 January at Moscow’s Crocus Expo.

If you’re looking to access the dairy market in Russia and beyond, DairyTech is the best place to be.

Enquire today to learn about your participation options.